Are You the Master or Slave?

Are you master of your business or the slave to your business? Do you run your business or does your business run you?


Didn’t you start your business to share your amazing product or service with the world, be your own boss, be in full control, and build a lifestyle on your terms? OF COURSE! WE ALL DID!  So then I must ask this…Do you run your business or does your business run you? The majority of you would say “I RUN MY BUSINESS”, my business doesn’t run me. If that’s you, then I’m going to call you out. I’m going to call BS. How can I call BS, without even knowing you personally? Because statistically 95% of all business owners let their business run them. They don’t believe it to be the case, and they don’t see it, but its true. They just don’t realize it.

There’s 2 types of business owners. A master and a slave. 95% of all business owners are slaves to their business, and only 5% of business owner are the masters of their business. As you dive deeper into Immersion Lifestyle you’re going to hear us talk more about elevating you to become part of the 5%.  So how do you know if you’re the master or the slave of your business? It’s actually pretty easy, and can be answered by this simple self assessment.


1. Do you have a written daily schedule, created ahead of time, that you stick to without exception?

A large differentiating factor between the top 5% and the lower 95%, is that the top 5% keeps a daily schedule written ahead of time (not the day of).  They adhere to this schedule religiously without exception.  They hold it sacred, because they recognize that it’s one of the main driving forces to obtaining their goals. For example: A ship’s captain charts his course ahead of time, otherwise without having a predefined game plan, his ship risks drifting around in the ocean, never to find it’s final destination.  In the same way, you must chart your course ahead of time, so that you’re able to reach your destination of building your empire. If today is Monday and you waited until this morning to create your schedule for the day, then you’ve already lost. You must claim this day’s direction, efficiency, and ultimate productivity before the day even arrives. Do you think top 5%-ers like Richard Branson, Oprah, the President, Warren Buffet, Tony Robbins, etc wake up and say “hmmm…let me think about what I should do today,” HELL NO! They schedule their priorities days and even months in advance. This is how they guarantee that they’re always making a steady stride towards their goals. Remember you can either choose to run your day, or your day will run you.


2. Does your daily schedule clearly define and separate the important tasks from the unimportant?

Believe it or not, most of the tasks you do on a day to day basis make no difference and aren’t moving your business forward. Most things you do doesn’t accelerate growth, they just maintain where you currently are at best. Why? Because you confuse urgent with important.  In a 1954 speech, President Dwight Eisenhower said: “I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.” It is crucial to our success that we learn to distinguish the difference between the urgent and the important tasks. You’ll always have enough urgent tasks to fill up an entire day, week, year, or even lifetime. We must shift our habits to spend the majority of our time on tasks that are important and not just the ones that are urgent. Here’s a helpful quote to consider as you create your daily to-do list. “Doing something urgent or unimportant well doesn’t make it any more important.”

We now live in a society where people love to be busy. They like being busy, because it creates a feeling of significance. When you ask someone “how are you doing?” and they say “I’m so busy,” there’s a 9 out of 10 chance that what they’re “busy” doing is either urgent tasks or unimportant tasks.  These people are easy to spot as they are the same people that complain “I don’t have enough time.” Phrases like that are a clear sign of someone who believes that life happens to them (not for them), and spends more time on urgent and unimportant tasks than they do on important tasks. The problem is that important tasks usually get trumped by urgent tasks. Remember, you are the creator of your schedule. If you don’t clearly define what is important, then everything becomes important. Picasso said: “Only put off until tomorrow what you are willing to die having left undone.” The top 5%-ers only do tasks that move their business forward towards their big hairy audacious goals. How do they know what these tasks are? It’s rather simple.  Just follow the steps below…


ACTION STEPS: (Check mark these items as you complete them.)

______ 1. Tonight before going to bed, sit down and spend a few minutes listing out all the tasks that need to be done tomorrow.  Then go through the tasks one by one and ask yourself, “Is this a urgent task (urgent), a task that will get me one step closer to  my big goal (important), or a task that just simply needs to be done to maintain current positioning (unimportant)?”  Then write down urgent, important, or unimportant next to each task.
______ 2. Next think of one new task you can do tomorrow that will move you one step closer to your big goal. Feel free to start out small such as send an email, make a phone call, or research your market. All you need is some sort of forward movement towards your big goal. Add this task to the list as well.
______ 3. Now organize these items/tasks on your list in this order of importance.

  • A. Big goal achieving tasks
  • B. Income and growth producing tasks
  • C. Any items that if not done tomorrow will have a negative result
  • D. All remaining tasks

_____ 4. Now circle your top 5 tasks.
_____ 5. Congratulations! Your top 5 tasks is now your to-do list for tomorrow. All the tasks you didn’t circle just became your “avoid at all costs” list for tomorrow.
_____ 6. Next pull up your calendar app on your computer or phone, and enter these tasks into your calendar in order of importance, with the “big goal achieving tasks” taking place during your morning “Immersion Session”, and the other tasks taking place in the afternoon during your “Maintenance Session”. This will be your to-do list for tomorrow. Get excited! This is the start of your new life of amazing RESULTS!


3.   Do you allow yourself to jump from one thing to the next (incoming emails, phone calls, Facebook, people etc)?

Did you know that it takes the average person 25 minutes to become truly focused on a task? However that same person is interrupted every 11 minutes on average. When provided with these stats, we can quickly see why most entrepreneurs get little done in our modern society. Distractions and interruptions in this new found world of technology and communication is the greatest thief of time. Once time is gone, it cannot be recovered. The top 5%-ers understand this and do not allow people or technology to steal their attention. So then how do we fix this and become like the top 5%? By not being so generous in giving away our most valuable asset….TIME! If we know that interruptions are the enemy of productivity, then why do we allow them?  It’s because interruptions are a form of stimulation, and your brain loves stimulation, thus these interruptions become addictive.  However there is also a negative physical implication from interruptions. Interruptions stimulate the nervous system and adds stress to your body. This is why when you arrive at the end of each day, you feel like you were “so busy” and overwhelmed, yet when you look back you realize how little progress was actually achieved in moving your business forward. Your entire day was spent just maintaining when you currently are. On the contrary, uninterrupted zones of time are usually very relaxing and non stressful to the body. When you structure your day with uninterrupted zones, you arrive at the end of each day feeling like you got a great deal accomplished without much effort.  You also have a feeling of accomplishment because you were in control of the day, not the day in control of you. This feeling of accomplishment will make you want to follow the same routine tomorrow, and thus over time it becomes a habit. Some examples of common interruptions are…

Self Inflicted interruptions: Notifications (email, phone, Facebook), checking social media, news, Youtube, TV,  etc.
Outside sources of interruption: Someone walks into your office to chat, a client, vendor, or family member calls with a pressing matter, new email in inbox, etc.

If you want to control your destiny, then you must reclaim your control on time and learn to control ALL interruptions!  Here’s how…


ACTION STEPS: (Check mark these items as you complete them.)
______ 1. Create a interruption free schedule. A few hours of each day (usually 3-4 hours in the morning during your Priming and Immersion Sessions) where you are unavailable to the world.
______ 2. Create an interruption free zone. Lock yourself in an office, spare room, outside, beach, coffee shop, etc. Put up a do not disturb sign. Let everyone know you are off limits until a certain time.
______ 3. Let clients, vendors, employees, and family know your schedule and tell them you’re going to be unresponsive during this time.
______ 4. Remove all temptations. Leave your cell phone in a different room. Do the same for your computer, unless you need it during this focused time. If so turn off all notifications (email, Facebook, etc.).
______ 5. Do not check email! Designate a specific time on your calendar each day called “email time” where you read and reply to as many of the “important” emails as possible within that time. Make sure this comes AFTER your Immersion Session. Many entrepreneurs have the habit of checking email first thing after they wake up. Checking email at the beginning of the day is detrimental to clarity and focus. When you check you email in the morning, your brain will keep replaying thoughts of those emails every few minutes, reminding you of all the unimportant tasks that need to be done, which as a result adds stress. Do not check email in the morning!

______ 6. Just like email, if you must get on social media for business, designate a specific time on your calendar each day called “social media time.” Complete as many of the important social media tasks as possible within this time frame.


4.   Do you have clearly defined goals to achieve your next level of success, and strict deadlines to ensure that those goals are achieved?

90% of everything you don’t have in your life is due to your lack of clarity and purpose. Clarity and purpose is one of the most important characteristics of super achievers.  If you ask anyone in the top 5% what their desired outcome in life is, they will answer you with swift clarity and purpose. They know where they are right now, and what it will take for them to achieve their desired outcome.  In other words, they know every play they need to make in the game…even before kickoff.

Very few entrepreneurs are self aware enough to know exactly where they are. Most think they are ahead of where there are and thus become complacent. Complacency is an enemy of progress and must be eliminated. Stop avoiding the truth just because the truth can sometimes bring you pain. You must get clarity on where you are, where you want to go, and what obstacles are in between. When you define the obstacles between you and your goal, your focus changes fully to eliminating that obstacle…not achieving the goal.  At this point the obstacle is your only focus. This is how the top 5% operate. Achieving your goal will then become a by-product of eliminating the obstacle.


ACTION STEPS: (Check mark these items as you complete them.)

______ 1. Set aside as much time as needed and ask yourself “What is my desired outcome?” “What do I want, or want to happen?”

______ 2. Set aside as much time as needed and ask yourself “Where am I currently in relation to my desired outcome?” Make sure you are honest with yourself.
______ 3. Now do some research and identify what obstacle is currently standing in your way between where you are now, and where you want to be.
______ 4. Figure out what needs to be done to eliminate that obstacle, and decide if you are going to go through it or around it.
______ 5. Give yourself an aggressive deadline for completion. The more aggressive you get with deadlines, the quicker your life will change!
______ 6. Create an infrastructure of accountability around you. Let 3-5 people know of your obstacle and completion deadline. Give them full authority to check in with you at certain intervals, and do anything they need to keep you on track for completion.


5.   How long ago was your last major goal achieved? What was that goal?

An entrepreneur thrives on results.  It is their life blood.  So nothing is more disappointing and discouraging than not achieving your goals. When an entrepreneur lacks achieving results, the brain starts to tell them lies. The brain will create limiting beliefs and fears such as: you’re not good enough, not smart enough, you’re never going to be wealthy, it’s already too late, this must not be your destiny, etc. The only way to stop the brain from telling you these poisonous things is to setup an environment and system of regularly requiring achievements (no matter how big or small). As these achievements are regularly executed, it stimulates the brain and creates thoughts of accomplishment and results. These results then erase those poisonous limiting beliefs, form new habits, and breads motivation.  The more often you complete this cycle, the more goals you will accomplish, and the more fulfilling your life as an entrepreneur will be!


6.   Do you ever feel that a lack of time, money, personnel, or market conditions is what’s holding your business back from the next level of growth?

Is it ok if I talk straight for a minute? There is no person or thing to blame for your lack of progress in life or in business except for YOURSELF.  If you regularly tell yourself or others these things, then you are not a Dominator…you are an excuse maker. In our society, we’re primed and trained as kids to make excuses.  Even our government makes it perfectly acceptable for unemployed adults to make excuses and say “it’s not my fault I don’t have a job.” If you’re never willing to take ownership and responsibility of your problems, then don’t ever expect anything to change. Everyday you wake up and blame somebody or something else, is a day that you don’t have to do anything about it.  It’s time for you to decide to grow up and take control of your destiny.  You have within you the same assets that all other entrepreneurs have available to them.  The only difference is you choose not to use them. It’s honestly that simple. The top 5% choose to use them, and the other 95% choose not to. The top 5% wake up, look in the mirror, and say “I’m failing at this because of ME, and it’s time for ME to fix it.” Be careful as limiting thoughts and beliefs are poison and must be addressed. Own your failures and you’ll own your success. With that said, let’s look at a few of the most common excuses and limiting beliefs…

“I Don’t Have The Time”: Every single person on this planet has 24 hours in his or her day. Richard Branson, Warren Buffet, and Michael Bloomberg all have the same exact amount of time each day as you have. You just choose to spend your time on unimportant tasks that don’t move you any closer to your goals and dreams.  They on the other hand, work only on the tasks that get them closer to their goals and dreams. If you want it bad enough, you will realize that you must prioritize your days to focus mainly on the tasks that help you achieve your goals.

“I Don’t Have Enough Money”: News Flash! Almost no entrepreneur (successful or not) has enough money to achieve their goals and dreams.  Otherwise it wouldn’t be a goal or dream. Successful entrepreneurs don’t focus on the lack of resources they have. They focus on being resourceful. They say “If I need $XXXXX of money, I know there are others out there that have it. All I have to do is find someone who has it and ask if they’re willing to invest in my company or product.” Don’t let limited funds stop you, because it’s not a valid excuse! Walt Disney was an iconic creative entrepreneur. When Disney made the goal and dream of building his first theme park, he unfortunately didn’t have nearly enough money to do it. At this point most of the 95%-ers would allow limiting beliefs to enter their mind, and they would quit.  Well Walt was part of the 5%.  He said to himself, if I don’t have the money then I guess I’ll have to go out and find it. Walt Disney went from bank to bank to bank sharing his vision and asking for a loan. After numerous rejections he finally found a bank that was willing to take a chance on him and his dream. Today we are thankful that bank took the chance, because we can see his goals and dreams living in the hearts and eyes of the little kids who visit Disneyland and Disney World. So how many banks was Disney rejected by before he got his “yes”? 302!  Yes you read that correctly, the 303rd bank finally said yes. If Walt would have stopped at 5, 25, 105, 250, or 300, there would be no Disney theme parks today. Thanks Walt for your persistence! So unless you’ve made 300+ attempts, don’t you dare say I don’t have enough money! If you want more inspiration, study the stories of Michael Jordan, Ben & Jerry’s Ice Cream, Thomas Edison, KFC, JK Rowling.

“It’s the Market’s Fault”: This one in particular is an excuse that I really hate. If something happened in your market, and you didn’t see it coming…then YOU are the only one to blame as you are not in alignment with your market. In almost every market crash (regardless of the industry), about 5% of the market players end up adjusting and still make money even during the bad times.  Well guess who these 5% are? That’s right, it’s the same 5% as the top 5%!  How were they able to still make money and survive during the bad times? Because they were so aligned with their market and consumers that they saw the storm coming in advance and decided to make quick adjustments in order to weather the storm. When the storm hits, only the smart and strong survive and the rest get purged out (usually in a gruesome manner). Then when the market is good again, everybody and their uncle jumps on board and tries to ride the cash train.  That is until another storm comes and purges them out as well.  This cycle continues over and over again in every market.  Markets will always fluctuate, that is a fact.  So which side of the market do you want to be on?


7.   Are you focused on self-development? Do you invest time and money into the continual growth of yourself?

Growth and learning is not automatic. Nor does not end with college, although the majority of society subscribes to this belief. Growth and learning is your responsibility and it must continually be forced. The fact that you’re reading this article tells me that you are on the right path towards self development and growth!  Excellent job! However you must not allow it to be limited only to opportunities like this. You must push yourself to grow and learn all the time. Dive deeper! Become a master at what you do! It has to become part of who you are. The top 5% have a saying which is “Always be growing.” See learning is the relationship gap between what you know and what you don’t know. This knowledge then arms you with the ability to make quick and clear decisions with certainty. It’s then up to you to know when it’s the right time to execute upon this knowledge.

AVOID LIMITING BELIEFS: The lower 95% commonly use the excuses above in topic #6 as the reasons why they “can’t grow.” Never allow money, lack of time, etc. to be the limitation of learning. As we’ve already discussed, this is a limiting belief, and the top 5% do not allow these thoughts to enter their belief system. Rather, the majority of the top 5% spend approx. 20% of their income and time on personal growth and learning. How much of your income have you spent this year on turning yourself into an unstoppable force?

Growth makes you stronger, smarter, quicker, and more than anything it brings clarity to your goals, dreams, and what it takes to get there.  When we are no longer able to dominate a situation in our life, then it’s time for us to grow and develop. In the simplest terms all learning does is give you knowledge and the ability to grow. Only action makes you grow. Here’s a good quote to post up over your desk to help insure that you stay on a track of continuos growth and learning. “Those who do not learn and grow will NEVER reach their full potential.” Do you want that to be you?


ACTION STEPS: (Check mark these items as you complete them.)

______ 1. Decide on a learning interval. At Immersion Lifestyle, we learn something new or accomplish a new goal every 15 days (twice a month). Your interval can be daily, weekly, monthly, quarterly etc. We don’t recommend any intervals longer than quarterly. Put this interval into your calendar as a regularly scheduled event. For those who practice Immersion Lifestyle, this would be your morning Immersion Session.
______ 2. Let’s assume that you’re participating in the Immersion Lifestyle. Make a list of 10 things that if you learned or did this year would enable you to grow and catapult your business and/or life towards your goals and dreams.
______ 3. Take these 10 things and research who is the best at teaching these things.
______ 4. Now it’s time to act on your dreams! Book it! Buy a ticket to their seminar, conference, online course, one-on-one training, book, etc. Book it right now while your mind is in a peak state of domination. Don’t you dare hesitate. Hesitation is the space in which limiting beliefs and fear live. Just book it! If you don’t have the money, find it! Be Walt Disney! Don’t allow a lack of money to dictate wether you achieve your dreams or not. Just book it!
______ 5. Make sure this process is constantly repeated. It will quickly become a habitual, and create motivation to keep moving forward!


8.   Do you have a mentor or people around you that hold you accountable to achieving goals and results?


“There is no lack of knowledge out there, just a shortage of people asking for help”.  – Mark Carter


A mentor/coach is someone with more entrepreneurial business experience than you, who serves as a trusted advisor and confidante over a period of time. Every single entrepreneur needs a mentor/coach as they are a reliable sounding board, second opinion, and sometimes just emotional support. Mentors help us see the bigger picture. They are our accountability partner.  A good mentor won’t allow you to make excuses. Their role is to share with you lessons from their experience in the hopes that you can learn them more quickly and easily. The top 5%-ers usually have multiple mentors/coaches for different areas of their lives…business, fitness, relationships, sports, etc.
Mentors/coaches can give you 10/15/20 years of business and life experience in less than a year. That’s amazing when you think about it!  That’s exactly why the top 5% value mentors/coaches so much.  You have nothing to lose and everything to gain by finding a good mentor/coach. There are so many ways to screw up a business and the right mentors/coaches can help you avoid these pitfalls. So how do you find a mentor/coach? Mentors/Coaches can be distant relatives, friends of the family, former bosses, people you meet through professional associations or networking groups, or even through online social networks. How you find them is really not important, but selecting a mentor/coach that is quite a bit more experienced than you is very important. Don’t get me wrong. I’m not saying that it is impossible to get there on your own without a mentor/coach. But what I am saying is that without a mentor/coach it will more than likely take a lot longer and involve more pain along the way. So my question to you is this: How fast do you want to get there?

Dominators and Their Mentors…
  • Drake = Lil Wayne is mentor
  • Oprah = Barbara Walters is mentor
  • Warren Buffett = Benjamin Graham is mentor
  • Bill Gates = Dr. Ed Roberts is mentor
  • Steve Jobs = Robert Friedland was mentor
  • Leonardo DiCaprio  = Adam Farrar is mentor
  • Nelson Mandela  = Mahatma Gandhi was mentor

ACTION STEPS: (Check mark these items as you complete them.)

______ 1. Create a list of the different areas of your life that you would benefit from a mentoring/coaching relationship. (business, health, finances, etc.)
______ 2. Next to each selected area of life, write down the name(s) of mentors/coaches that is quite a bit more experienced than you in this area.
______ 3. Time to reach out. Call, email, have coffee with each person explaining where you currently are and where you want to be. Ask them if they would be willing help you in this journey by sharing their expertise and knowledge with you on a regular basis, as well as holding you accountable to your goals.
______ 4. Now here’s the most important part. You’re going to agree to regularly scheduled meetings/phone calls with each mentor/coach. Put this interval on your calendar and make sure the mentor/coach does the same. This interval can be as frequent as desired, however should not be any less frequent than once per month. Scheduling this will insure a constant progression of growth.


*At some point you will outgrow your mentor/coach. This is actually a good thing and is exactly what we want to happen. It tells us that we’re growing. The quicker you can outgrow each of your mentors/coaches the better. Once you do this it’s time for you to take it up a level. At that point, you’ll start this process over from scratch and select a newer more experienced mentor/coach to help guide you through the next phase of growth!


9.   Do you delegate as many menial tasks as possible in efforts to allow yourself to focus only on the most important tasks that will move your business forward?

This is one of the major philosophy differences we see between the lower 95% and the top 5%. The lower 95% believe that they are the only person who can do the the job the “right way”. Does this sound familiar? While the top 5% believe that there are multiple people out there who can do the job the right way, and all they have to do is find them. I can guarantee you that there are multiple people out there that can do 90% of your tasks better than you can. The top 5% find these people and hire them. Why? It frees them up to work on the remaining 10% of tasks that only they uniquely know how to do. This 10% is the same top 5 tasks we defined in question #2. These are the tasks that move their business forward towards their goals and dreams. Many entrepreneurs are scared of delegation. Thoughts race through their mind of “what if they screw it up?”, “I can do it better and faster than them”, etc. NEWS FLASH! Delegation doesn’t mean you have to hand someone a task and are never allowed to check in on its status or have final approval. You can check in on it as much as you’d like and make any adjustments along the way. Think about this with me for a second. If Richard Branson never overcame the fear of delegation, do you think he would own 300+ companies and be a billionaire today? What about Sam Walton, Henry Ford, Ralph Lauren? Of course not. They realized early on that effective delegation was a MUST (not a need) for their success. If you are the founder/CEO, you are not most effective for your business when you are focused on day to day tasks. You are most effective when you are focusing on the big picture growth items and ideas. You must understand that you are the key visionary, and without freeing up ample time for you to create and vision cast, your business will never grow.


ACTION STEPS: (Check mark these items as you complete them.)

______ 1. Go back to question #2 and look at your “Avoid at all costs” list. This is now your delegation list.
______ 2. Go down the items on that list and next to them write down the name of someone you know who can accomplish this task. If you don’t have someone in mind, its time to stretch your arms out further and find them. (Go to networking events, Job postings, ask your current staff if they know of anyone.) Just because you don’t currently know someone who can complete the task…  it’s not an excuse to stop looking. Be Walt Disney!
______ 3. Once finding that person, delegate the task to them, and give them every resource you can to empower them to succeed.
______ 4. Setup a deadline for completion as well as checkpoints where you regularly check in on the progress with that person and adjust accordingly. Also discuss and create an expectation for the level of quality you desire. Make these measurable.
______ 5. Once the task is completed, give yourself a review of how effectively you delegated the task. Ask yourself questions like: What can I do to empower them and give them more resources next time? How can I help make the process faster?
______ 6. Give the employee a review as well. Highlight the things that were done well, and bring attention to the things that can/need to be done better next time. Analyze, Adjust, Act!
______ 7. Now start the process over with each new task or person. Congratulations, you’re now skilled in the art of delegation!


We hope you found this article useful. We recommend posting these questions on the wall or desk in your office so that you’re forced to look it every day, and acknowledge whether you’re working like the 5% or the 95%. Remember, If you follow these steps, you will quickly see your empire start to build around you, and will be on a fast paced trajectory towards the top 5% of entrepreneurs in this world. If you don’t follow these steps, its you who suffers.

Remember to wake up every morning and make a conscious decision to dominate in life and in business!



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